Being A Disruptor with Deb Benfield

Nov 21, 2023

How can you create a business if you’re a disruptor in your field?

If you’ve got a unique voice and you’re finding yourself pushing back against most others in your field, that could actually be a wonderful thing for your business.

Today’s guest has carved out an important space right at the intersection of the Body Liberation and Pro-Aging movements. And she’s pretty much on her own as a leader there.

Meet Deb Benfield, a Nutrition and Body Relationship Coach with over 35 years of experience working with women to heal their relationships with food, eating and their bodies.

You’ll hear why Deb created a program for women in mid-life and beyond, how she designed her program and grew her audience, and what works to fill her program.

Here's some of what we talked about:

• Why she’s alone at intersection of the Pro-Aging and Body Liberation movements
• How she designed her program
• Streamlining her program and leaving more room for integration
• How she grounds herself when stepping into her work
• Pivoting her niche and feeling the stress of losing some audience members (but gaining others)
• Where most of her participants find her
• How she collaborates with other creators

Show notes at https://rebeltherapist.me/podcast/213